Cookies Policy

This policy explains how Tranquil Mind Academy B.V. uses cookies and similar tracking technologies on our website.

Last Updated: February 8, 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work efficiently, provide information to the website owners, and improve the user experience.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a service provider used by the website, such as an analytics or advertising platform). They can also be "session cookies" (deleted when you close your browser) or "persistent cookies" (remaining on your device for a set period or until you delete them manually).

This Cookies Policy applies to the website operated by Tranquil Mind Academy B.V., registered at Meerum Terwogtlaan 219, 3056 PP Rotterdam, Netherlands. If you have questions about our cookie practices, you can reach us at [email protected].


Cookie Categories We Use

We organize our cookies into three categories. Each category serves a different purpose and has different consent requirements.

1. Essential Cookies

Essential cookies are necessary for the basic functioning of our website. Without these cookies, core features such as page navigation, security mechanisms, and session management would not work properly. These cookies do not collect personal information for marketing purposes.

Purpose: Core site functionality, security, session management
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No - Always Active
Retention: Session duration or up to 12 months for preference storage

2. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to measure traffic, identify which pages are most visited, and improve the overall site performance and user experience. Analytics cookies are activated only after you provide consent.

Purpose: Measuring traffic, user behavior, site performance
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes - User must accept
Retention: Up to 14 months

3. Marketing / Advertising Cookies

Marketing cookies are used for remarketing, personalized ad delivery, and conversion tracking. These cookies help us show relevant advertisements to users on other websites and measure the effectiveness of our advertising campaigns. Marketing cookies are activated only after you provide explicit consent.

Purpose: Remarketing, personalized ad delivery, conversion tracking
Consent required: Yes - User must accept
Retention: Up to 540 days (Google Ads default)

Third-Party Advertising and Remarketing

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.


Tracking Technologies Used

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising and Analytics Technologies Active on This Site

Google Ads (gtag.js / Google Tag Manager)

Google Analytics 4

Google Remarketing Tag

Meta Pixel (Facebook / Instagram)


Conversion Tracking and Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

The data collected through conversion tracking is used solely for measuring and optimizing campaign performance. It is not resold to unaffiliated third parties.


Google Services and Cookies

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking

Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads


Meta Pixel (Facebook / Instagram)

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/


Your Consent

When you first visit our website, you are presented with a cookie consent banner offering three options: "Accept All", "Reject Non-Essential", and "Manage Preferences".

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

If you click "Reject Non-Essential", only essential cookies that are strictly necessary for the website to function will be activated. No analytics or marketing cookies will be placed on your device.

If you click "Manage Preferences", you can choose which categories of cookies to accept or reject independently. Essential cookies are always active and cannot be disabled.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Your cookie consent choice is stored in your browser's local storage for 12 months. After this period, the consent banner will appear again.


Withdrawing Your Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

After withdrawing consent, non-essential cookies will no longer be activated during your browsing sessions. However, cookies that were previously placed on your device may need to be deleted manually through your browser settings.


Opting Out of Personalized Advertising

You may opt out of personalized advertising at any time through the following external tools:

Google Ads Settings

https://adssettings.google.com

Your Online Choices (EU)

https://www.youronlinechoices.eu

Network Advertising Initiative

https://optout.networkadvertising.org

Digital Advertising Alliance

https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.


Detailed Cookie List

The following table provides a detailed list of the specific cookies used on this website, organized by category.

Cookie Name Provider Category Duration Purpose
cookie_consent_status First-party Essential 12 months Stores your cookie consent preferences
session_id First-party Essential Session Maintains your session while browsing
_ga Google Analytics 14 months Distinguishes unique users for analytics
_gid Google Analytics 24 hours Distinguishes users for session-level reporting
_gat Google Analytics 1 minute Limits the rate of data collection requests
_gcl_au Google Marketing 90 days Stores conversion data for Google Ads
_fbp Meta Marketing 90 days Identifies browsers for Meta advertising
_fbc Meta Marketing 90 days Stores click identifiers from Meta ads

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.


Managing Cookies Through Your Browser

In addition to the cookie preferences on our website, you can also manage cookies through your web browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete individual or all cookies
  • Block cookies from specific or all websites
  • Block third-party cookies while allowing first-party cookies
  • Set your browser to notify you when a cookie is being placed

Please note that blocking or deleting cookies may affect the functionality of this website and other websites you visit. Essential cookies are required for core features to work properly.

For instructions on how to manage cookies in your browser, consult your browser's help documentation or visit the browser manufacturer's support website.


Cookie Retention Periods

Different cookies have different lifespans. Here is a summary of retention periods by category:

Essential cookies (session) Until browser is closed
Essential cookies (persistent) Up to 12 months
Analytics cookies (Google Analytics 4) Up to 14 months
Marketing cookies (Google Ads) Up to 540 days
Marketing cookies (Meta Pixel) Up to 90 days
Cookie consent records 12 months

Children and Cookies

This website is not directed at individuals under the age of 16. We do not knowingly place cookies on devices belonging to minors or collect data from children. If we discover that cookies have been placed in connection with data from a person under 16 without verifiable parental consent, we will take appropriate steps to remove such data. Contact us at [email protected] if you believe we have inadvertently collected data from a minor.


Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

If changes are significant, we will notify you via a banner on our homepage at least 14 days before the changes take effect. We encourage you to review this policy periodically.


Related Policies

For more information about how we handle your personal data, please review our related policies:


Contact Us

If you have any questions about this Cookies Policy or our use of cookies, please contact us:

Tranquil Mind Academy B.V.

Meerum Terwogtlaan 219, 3056 PP Rotterdam, Netherlands